MY SERVICES
CONTENT CURATION
I specialize in taking your content and artfully curating it to align with your brand's visual identity and aesthetics, ensuring it resonates as beautifully as possible. My expertise lies in meticulously crafting content with a 'grid-first' mindset, recognizing that the grid layout plays a pivotal role in shaping brand perception and attracting a dedicated following.
This service includes mood-boarding, sourcing, and using third party apps to help pre-plan the overall layout and aesthetic of your social media pages. This can also be used for magazine layouts, email newsletters, websites and blogs.
ART DIRECTION
Art direction is the catalyst that breathes life into creative and design concepts. Art directors are the guardians of aesthetics, style, and messaging, ensuring they harmonize seamlessly with the envisioned brand identity. The outcome is a visually captivating and cohesive content experience.
This service plays a pivotal role in crafting collections, shaping a distinctive visual language, offering guidance during photoshoots, and fostering collaborative partnerships with creative directors.
SOCIAL MEDIA MANAGEMENT & STRATEGY
With social media management, I first deep dive into your current goals, analytics, content performance and target market. I develop a plan for social media management, including content types and posting schedule, optimal third-party applications, and allocation of resources.
For strategy, once we have defined target market and platform-specific goals, I create a strategy utilizing in-house content, text-based templates, UGC, hashtags, influencer marketing and paid social. We work hand-in-hand with monitoring analytics and KPI’s and adjust based on performance.
I also consistently share platform updates, algorithm priority changes, and best practices.
BRAND IDENTITY DESIGN & STRATEGY
Brand identity design represents the artful process of crafting a brand's distinct identity, blending visual and conceptual elements harmoniously. This involves the meticulous design of logos, color palettes, typography, and various visual elements, all working in unison to articulate the brand's character, principles, and unique attributes. The ultimate goal is to forge a coherent and lasting brand image.
Whether you're embarking on the journey of creating a brand from the ground up, expanding upon an existing vision and mission, or honing the precision of brand communication across various social platforms following meticulously crafted brand guidelines, I am here to facilitate the transformation of your brand vision into a tangible and compelling reality.
BRANDS I’VE WORKED WITH
Monica Rose Styling
French Presse Linens
Post Company
Jungle Elixir
Randy Heller Interiors
Americo Hat Co.
Adsum NYC
Le Cime
Dasswerke
Behind The Hedge
Benshen
Cerani Studio
Advene
Bazza Alzouman
Studio Leora Neman
Studio Officer
Good Surroundings
Sapir Bachar
Owner of Good Surroundings
“Her strategies, best practices and creative approach are all very impressive. She has consistently provided such invaluable insights and advice, steering my brand in a direction that aligns with my mission!”
Owner of Cerani Studio
“Nikki is very professional and provided practical strategies based on my brand’s circumstances. It was lovely working with her and our communications were smooth.”
Owner of Studio Officer